Google Search Console (GSC) is a powerful tool that allows website owners to better understand how Google sees their websites.
It's one thing to understand how search engines work but another to get an insight into what goes on behind the scenes. Some businesses have linked their websites to the Google Search Console but have yet to effectively use its full potential.
Use the Google Search Console to your advantage.
Set up right, this powerful free tool from Google can increase website traffic.
This article will take a deep dive into using the console.
Previously known as Google Webmaster Tools, this search console gives you the ability to monitor your website. This then allows you to maintain its strong presence in Google search results.
That is, you get a picture of how Google crawls and indexes a website and then displays it in search results.
Monitoring your site's presence is made more productive by the essential marketing data that the Google console provides. It will show you any issues and problems that can affect your website’s search rankings. These include security issues, indexing problems, and other errors.
Basically, the GSC is a suite of Google webmaster tools and it comes with several useful features:
You can't talk about ranking in search engine results without talking about keywords.
After all, they are the terms that people use when searching for a product or service that your website might provide. One of the most important features of the Google console is to provide data for keyword performance analysis, including data on impressions.
The number of times that your website appears for a particular keyword is what are called impressions. The higher the impression, the more search traffic for the said keyword. And you will get all the data you need to identify your website’s average impressions for a particular period of time from the search console.
In fact, the GSC is where you can mine keyword data and get a good picture of whether or not you need to go back to the drawing board and run another search using the keyword research tool.
If impressions are low, it is possible that you're using the wrong keywords or that you're not using them in a meaningful way. You can then use the keyword data from the GSC to perform keyword analysis and roll out fixes to increase impressions.
For example, look for low-hanging keywords, or those where your site appears on an average position between seven and 30 and come with a good number of impressions. You can easily rank higher when you work on these low-hanging keywords.
Start by adding more useful information on content where the keyword is used. Make it more comprehensive, informative, and useful.
To start using this powerful Google webmasters tool, you need to add your site to the search console.
<head>section of the code of your homepage
Then, you're all set.
An overview of your site’s performance. Image Source: Backlinko
It's a new feature that replaced the old search console Index Status report.
Here you will find four tabs:
In the old search console, this used to be called Search Analytics report.
This is where you'll see the overall search performance of your site in Google. Here, you will find data on Total Clicks, Total Impressions, Average CTR, and Average Position.
From the data, you'll know which pages with low CTR that you can supercharge, keywords that you can get more traffic from, all the keywords that a page ranks for, and other vital data.
From the performance report, you will find:
You can then optimize these keywords to improve your site's overall performance. And if you can’t find such search terms, find new ones using the keyword research tool.
In the old version, this tool is used to test how Google renders or crawls any URL on your website. Simply submit a page for testing and Google will send a robot to crawl the page.
You will then receive details/codes on the search engine’s understanding or ability to visit the page you submitted.
Partial As the name suggests, Google was only able to crawl a part of the website with no issues but experienced errors at certain parts.
Not found/Not authorized Google can contact the site but can't find the page submitted for testing or that the page is blocked.
Unreachable/Temporarily unreachable Google can contact the server, but the page itself is not reachable. This may be due to a server timeout.
Error Google can't fetch the page, which is usually a sign of 404 error issues.
Blocked Google is blocked from reaching the page successfully by the robots.txt file.
In this section, there are two important features: Mobile Usability and AMP.
This section in the search console shows any errors that might affect the mobile experience.
If you're leveraging AMP, you will receive an AMP report that outlines errors, warnings, and successes of any AMP page.
The secret is to take advantage of the keyword research tool and find the right search terms that users use. After a month, you can then mine keyword data to:
Find low-hanging keywords, usually on pages that rank page two or three on the SERPs and then work to boost their position.
Use the Index Coverage report to identify the things in your website that went wrong. From the Errors tab, choose one page from the list of pages with a particular problem to fix.
Got one with a soft 404 error?
Click the affected URL on the lists.
From the side panel, click Fetch as Google. This will return a status of 404 “Not found.”
Based on this information, you then have two options to fix the problem:
Leave it as it is if you no longer wish to use the page and just wait for Google to eventually deindex it.
Redirect the page to a working page, such as a similar blog post, category page, or a product page.
This powerful suite of Google webmaster tools can do more than just help you identify errors and mine data you can leverage.
With a bit of research, you can use it to optimize articles, fix penalties, and so much more. You or your trusted team of website managers can then move towards a better website, a stronger online presence, and image
Use the Google Search Console to your advantage.re successful digital marketing strategies](https://webriq.services/insights/building-online-brands-with-engaging-content-and-digital-experiences-for-local-audiences).