Automation is the future. Marketing automation, in particular, can turn a lean marketing team or an outsourced marketing team, into a force to be reckoned with, allowing young businesses and growing businesses to compete with large-scale enterprises in the war for customer attention.
Like Amazon, expose your viewers with highly personalized, useful content that helps convert prospects into customers and turn customers into delighted customers.
Provide the content that people are looking for. Put yourself in the customer’s shoes for a moment. Say that you’ve engaged with a company; maybe you’ve read a blog post, left your credentials, and really loved what you read. The next email you get is for a completely different topic that has nothing to do with what you just read. Wouldn’t it be more impactful if you received an email that continued to dive further into the topic? With marketing automation, you can do exactly this.