When it comes to web design and development, the little things often get overlooked, including the website form. Considering its function and impact on your website, however, it should be treated as a vital part of a responsive web design.
A website form is a form where users enter data that will be sent to a server for processing. It's one of the easiest ways to build an email list by encouraging visitors to fill out forms to subscribe to a newsletter, register an account, book an event, or send feedback.
If it’s designed properly, people would not hesitate to fill up the form. Do the opposite and the form will not function as intended and will detract from the overall feel of a page.
But what is the best web form?
It has to be intuitive, user-friendly, and interactive.
A Colorado Springs web design agency will know how to design the form correctly. But you need to do your part in developing the form content. Some things you should consider are:
The answers to these questions will more than encourage visitors to sign up.
So, when developing a form, always remember:
It's a conversation, not just a form
The form is intuitive and interactive because it serves as a means of communication between you and your users. The logical format would be to ask questions in a meaningful order and based from a user's perspective. Ask only questions that matter and ask yourself what you plan to do with the information you want to collect. The less effort a user has to exert in completing a form, the higher your completion rates.
Simple and straight does it.
Remember less effort? The best intuitive form should only require the most important information and everything should fit in a single-column format. Users will thank you for it. And, so would the Web design Colorado agency you hire.
Typing should be kept to a minimum
Use check boxes, drop-down menus, and radio buttons more than input fields. Mobile users are sure to appreciate this design choice.
Proportion is everything
The field size should not be too big or too small for the data you are requesting. For example, the field where the credit card verification code is placed should be smaller than the field where the credit card number is typed in by the user.
Studies show that disproportionate field sizes and input data cause confusion, and is one of the reasons shoppers abandon their shopping cart.
Flexibility translates to convenience
Booking dates that are accepted whether they are written with a dash or forward slash make it easier for users. Using a drop-down menu calendar is even better.
Call to action (CTA) compels
This should not be understated for any reason. Use “my” instead of “you”; be bold in your choice of fonts, words, and colors; and place your CTA where it’s most visible.
Other elements of an intuitive form include:
We know what a compelling and intuitive form should be like. Take advantage of our expertise so you can roll out a web form that visitors would want to fill out without a second thought. And, because we offer Web design as a service, we will take care of everything from design to maintenance.
Ready to welcome an influx of subscribers? Give us a call today.